Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.5.22
  • Adult Rating: 4+
  • File Size: 150.85 MB
  • Developer: FitNow
  • Compatibility: Requires Android / iOS 10.0 or later.
Score: 4
From 566,115 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. WHAT PEOPLE ARE SAYING “Best calorie counting app! Very easy to use, barcode reader works every time. Links in with my iPhone to allow for steps. Can really recommend!” - App Store Review “This app has changed my life for good! I lost 20 pounds in 45 days using this app. It keeps you in line and helps you find what foods help you live a better life. If you are considering using this app, please just try it out, and I promise it's worth it!!!!” - App Store Review SHOW ME THE NUMBERS * 60 million: Pounds Lose It! members have lost (and counting). We’ve got this DOWN. * 15 million+: Items in our comprehensive international food and exercise database * 35 million: Users who have started their weight loss journey with Lose It! * 74.7%: percent of people who have achieved clinically significant weight loss using Lose It! * 3 days: average number of days members track to see a weight loss HOW IT WORKS Lose It! uses proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate your daily calorie budget. Next, just track your food, weight, and activity and get ready to rock your goals! COOL LOSE IT! FEATURES * Quickly scan barcodes. Search our database or use our quick Barcode Scanner to easily scan in foods you’ve eaten. * Log food by simply taking a photo with Snap It. Just tap the camera icon for food tracking that’s as easy as taking a picture (2016 CES Innovation Award Winner). * Connect your Fitbit and other trackers, apps, & devices. We sync with Misfit, Fitbit scales, Withings scales, Healthkit, and more * Dial in on your nutrients by setting custom goals for macronutrients, water, health, and body measurements. * Counting macros? With a helpful status bar, track your progress toward daily calorie and macronutrient goals at a glance. * Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! * Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. * Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). * Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. (Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.) MORE TO LOVE ABOUT LOSE IT! * Supports embodyDNA, powered by Lose It!: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! * Little team, BIG impact. We’re a small team of under 30 people, working hard every day to help you succeed. * It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. * Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on many platforms, including iOS, Apple watch and web. Download Lose It! today, and you’ll see how easy it is to get started! http://loseit.com/terms/ Should you choose to purchase a Premium subscription, subscription purchase will be charged to your iTunes account. The subscription will automatically renew within 24 hours before the subscription period ends. Renewal price will be $39.99, unless a discount is specified at time of original purchase. Your subscription and payment information can be managed in your iTunes account settings.




  • Easy and love

    Been great using this app So easy
  • Could be better

    By Daviddaveamaya
    I sort of regret going premium. This app does not support integration with apple health to track all nutrients and vitamins as other apps do. It tracks the main nutrition like fat carbs and protein. Hoping they can update the app to integrate all nutritional values including vitamins. If I’m taking time to log my food I want a full breakdown of my intake. Until they are able to integrate this feature then it will not be worth the money. If they never update and add this feature I guess I just wasted my money.
  • Needs More Nutritional Information.

    By InkyMyCat
    I love the look and feel of this app. I decided to try the premium version but to my dismay its missing several things like: Potassium, Fiber (Soluble & Insoluble), Fats ( saturated, polyunsaturated, Monounsaturated & Trans), Vitamins & Electrolytes. I know MFP did most of what I'm requesting. The app offers a lot of information but to me being able to track the items I mentioned above is very important to me. I hope in future updates they will have this.
  • Watch out for auto renewal!!!

    By pah bah
    This pro version is expensive at $40 and auto renews. You don’t get a ton of features with pro. I’m not sure it’s worth it though I do like the app. It becomes work and a bit burdensome to constantly enter data but the app tries to make it easier if you eat the same foods over and over and over.
  • Lose it used to be better

    By Pawsup_ao_
    When I lost 15 lbs on lose it about 8 years ago, it was a newer app, and very simple to use. The added features and the constant reminders to upgrade to premium get in the way of the functionality that I like and make all of my interactions take longer. I suggest going back to the simpler way. I know that you do not want people to miss the opportunity to upgrade to premium however it makes the app more clunky to use.
  • Lose it App works!!

    By Christina0930
    Lose it App is amazing, it has helped me in my weight loss journey!! So far I’ve lost 50 pounds!! I highly recommend using this app!!!
  • Eat what you like

    By montalvo77
    This is the best system for weight loss I have tried. I eat all I like but keep record and know when my calories for the day are used. Try it
  • Like it but...

    By DM01826
    I’ve been using the free app for a month and like it enough to decide to upgrade when I received an email offering a 25% discount. If I upgrade through the app at full price I can use my Apple account but through the email I’m limited to using a credit card. I’m not a fan of linking a credit card to anything that auto renews. Guess I won’t be upgrading ☹️
  • Don’t auto renew!

    By Jenniffer22
    This is basically a good app. There are too many choices for foods with bad information. If you are shown 10 choices for a piece of meat, and they are all different, that does not leave you confident about your choice. My app was set to auto renew. While using the app started suggesting 25% off renewal and another time a deal on lifetime subscription. If you click on it, you’ve bought it in ADDITION to the auto renewal. Two years is almost the price of lifetime, but if you contact them and ask to refund one or the other ( the sale price or auto renewal) you get a big fat no. If you ask to upgrade to the lifetime by paying the difference ( within a day of the charges) they say NO! REALLY? Bad customer service.
  • Lose it!

    By LDorisa
    This app has been instrumental in my efforts to lose weight. I highly recommend this app.