Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.1.12
  • Adult Rating: 4+
  • File Size: 122.27 MB
  • Developer: FitNow
  • Compatibility: Requires iOS 8.0 or later.
Score: 4
From 378,193 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. It’s simple: You use it, you lose it. Now featuring embodyDNA: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! WHAT PEOPLE ARE SAYING “Helped me lose 20 pounds and be accountable for my food intake and exercise. Highly recommend.” “Amazing! This app is brilliant for weight loss and logging food. I'm able to scan all barcodes which makes it so easy.” “Honestly, I never realized how easy it was to motivate myself... Feels good to feel good, man.” SHOW ME THE NUMBERS 50 million: pounds Lose It! members have lost (and counting). We’ve got this DOWN. 10 million: items in our searchable, comprehensive, international food and exercise database 30 million: journeys started by downloading Lose It! 74.7%: percentage of people that achieved clinically significant weight loss using Lose It! (NIH study, 2016) 3 days: average number of days members track to see a weight loss 25+: macronutrient and health goals to choose from HOW IT WORKS Lose It! uses the proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate the daily calorie budget best for you. Next, just track your food, weight, and activity and get ready to rock your goals! There’s no easier app-based weight loss program. COOL LOSE IT! FEATURES Search our database or use our Barcode Scanner to easily scan in foods you’ve eaten. Log food by simply taking a photo! Snap It is a feature within Lose It! that makes food tracking as easy as taking a picture. Your dreams, answered (Snap It, 2016 CES Innovation Award Winner). Track more than just calories with macronutrient, water, health, and body measurement goals. Connect trackers, apps, & devices like Fitbit trackers, Misfit trackers, Fitbit scales, Withings scales, Healthkit, and more. Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! How big is a serving of cheese? Get guidance using our Serving Size Guide, designed to help estimate portions and create a more mindful eating experience. Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. MORE TO LOVE ABOUT LOSE IT! Little team, BIG impact. We’re a small team of about 20 people, working hard every day to help you succeed. It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on all iOS devices, including Apple Watch. Download Lose It! today, and you’ll see how easy it is to get started! PREMIUM SUBSCRIPTION Lose It! basic is free, but you can upgrade to Premium for $39.99 / year to unlock awesome additional features. Your credit card will be charged through your iTunes account when you confirm your purchase. Subscription renews automatically at the same price, unless cancelled at least 24 hours before the end of the subscription term. You can manage subscriptions in Account Settings in iTunes after purchase. Refunds will not be provided for any unused portion of the subscription term. Read our Terms of Service at https://www.loseit.com/terms/.




  • Simple app, awesome results

    By MrCrono666
    I'm down 12 pounds, my wife is down 36 pounds. Discipline, less than 50g of sugar a day, and working out 3-4 times a week and ALWAYS being 900-1100 calories under your budget led to insane weight loss.
  • Best weight loss app

    By Littfin
    I’ve never used an app that was as user friendly as this one. The ability to set what my current weight (was),what I want to weigh, how soon I wanted to weigh the lower weight and then have all the caloric math done for me was amazing! The best part was the warnings that my caloric intake was too little. I’ve lost my weight with about a pound a week - much slower than I’ve dieted in the past, but not once did I feel “starved” and I feel this time my weight loss will last. I’m down 40 pounds since April (7 months) and have 10 to go. Yeah!!
  • It works!

    By R&XmOm
    Since August, I’ve lost 40lbs with regular exercise and tracking my meals. Like someone else had mentioned, I wish there was an employee or something that would consolidate the entries. Because users can input food, often times it would have only calories and not the other nutritional facts. I’m counting carbs so that’s important to me. So if there were an employee that could do runs through the database and remove or consolidate that would be awesome. On another note, almost everything I consume both from my home and restaurants, and fast food are already in the database, makes food choices easy when out and about!
  • It works great for stubborn people

    By Mariowonka
    Most weight loss apps make you feel like you can’t eat anything good. Lose it is good because it helps you limit yourself and lose weight without having to cut out foods you like. I’ve been using lose it actively for a couple months now and am down to 185 pounds from 200 pounds As an obstinate guy who doesn’t want to follow a strict diet I found this nice because it let me choose what i ate and just helped me understand how much i need to eat.
  • Gave Me the Tools to Change My Life

    By FrankC00l
    For my whole life I struggled with obesity, and while the motivation and drive had to come from within, this app was the tool to help me change it for the better. Tracking calories really helped me put in perspective what I was putting in my body, and how much everything I ate costed. Knowing and managing a daily budget helped tremendously, and I always felt accomplished no matter what I did provided I clicked that little check mark counting all the things I ate throughout the day. I lost 50 pounds in just under 4 months, and if you’re looking to lose weight but don’t know where to begin, this app is the starting line.
  • I’ve lost ten pounds in ten days

    By jazzymaspero
    I’m on a super strict diet and the only thing I worry about counting is my calories. Not sodium, not sugar, nothing but my calories. This app is amazing!!!!!!
  • So that is what a Calorie does to my weight!

    By Sir No Longer Snores
    After a few weeks of using this app I now understand how to estimate my calorie intake and understand what my eating decisions will do to my weight. I am 52 years old and never had to “count calories” before so I had no idea of the calorie counts in different foods. I also now understand how different exercises burn calories. Putting exercise together with making better calorie intake decisions I have lost 20 pounds. And I feel much better.
  • A useful way to track nutrition and health stats

    By Sylectra
    The app has good info on nutrition for lots of foods. I like how I can add things to my foods, limiting the search results I must wade through for commonly eaten foods. I like the integration with my phone’s step counter and the suggested calories based on weight loss goal. I REALLY HATE the way you can’t reliably change portion sizes after looking up foods. I am on an iPhone 6 with iOS 11.1.1, and when I go in to change the quantity and/or units, the first time I hit Save it ignores my change. The second time, it only changes the quantity and not the calories, fat, etc. Then I have to hit the Internet and search for the right nutrition info so I can manually fix the entry. And you don’t want me to have to do that, designers, because I found myfitnesspal that way. If I were you, I’d fix that bug right away before you lose users to the competition.
  • Helpful

    By Redcatviolin
    The LoseIt app offers great support. I find it easy to record everything I eat. A calorie count is available for nearly every food in every grocery store and restaurant. I especially like the scanner. It’s easy to set goals and progress with weight loss using the app. I highly recommend it.
  • Great App

    By Jo in CA
    I like the ease of this app. I like the simplicity of it, so no need to upgrade for me. I like that it keeps me accountable for the day. Not many glitches. The only things I’ve seen is sometimes if I’ve gained weight, the calories will go up instead of down. If I mess with my weight numbers and change it to a higher number, then re-enter the correct one, it will show the correct calories for the day. I like that you can scan the bar code on foods, and that it stores it, so you’re not re-entering the food again and again. A couple times with scanning it brought up some other item, but this is rare. For keeping myself in the “free” range on this app, it works for me. If you like simplicity and something to keep you accountable, I recommend this app. I would have given it a 5 rating, but gave it a 4 because of these minor glitches.