Lose It! – Calorie Counter

Lose It! – Calorie Counter

By FitNow

  • Category: Health & Fitness
  • Release Date: 2008-11-21
  • Current Version: 9.7.4
  • Adult Rating: 4+
  • File Size: 205.56 MB
  • Developer: FitNow
  • Compatibility: Requires Android / iOS 10.0 or later.
Score: 4
From 622,855 Ratings


Lose It! is the world’s most fun and effective weight loss program! Simply download the app, set your goal, and track the foods you love to lose weight. WHAT PEOPLE ARE SAYING “Best calorie counting app! Very easy to use, barcode reader works every time. Links in with my iPhone to allow for steps. Can really recommend!” - App Store Review “This app has changed my life for good! I lost 20 pounds in 45 days using this app. It keeps you in line and helps you find what foods help you live a better life. If you are considering using this app, please just try it out, and I promise it's worth it!!!!” - App Store Review SHOW ME THE NUMBERS * 60 million: Pounds Lose It! members have lost (and counting). We’ve got this DOWN. * 15 million+: Items in our comprehensive international food and exercise database * 35 million: Users who have started their weight loss journey with Lose It! * 74.7%: percent of people who have achieved clinically significant weight loss using Lose It! * 3 days: average number of days members track to see a weight loss HOW IT WORKS Lose It! uses proven principles of calorie tracking to help you succeed. It’s easy to get started: enter your profile details and goal weight, and we’ll calculate your daily calorie budget. Next, just track your food, weight, and activity and get ready to rock your goals! COOL LOSE IT! FEATURES * Quickly scan barcodes. Search our database or use our quick Barcode Scanner to easily scan in foods you’ve eaten. * Log food by simply taking a photo with Snap It. Just tap the camera icon for food tracking that’s as easy as taking a picture (2016 CES Innovation Award Winner). * Connect your Fitbit and other trackers, apps, & devices. We sync with Misfit, Fitbit scales, Withings scales, Healthkit, and more * Dial in on your nutrients by setting custom goals for macronutrients, water, health, and body measurements. * Counting macros? With a helpful status bar, track your progress toward daily calorie and macronutrient goals at a glance. * Step up your game with fun weight loss, fruit/veggie, and exercise challenges. Create your own private challenge with friends, or join a public challenge for serious motivation! * Stay on track with Meal Targets, which calculates suggested calories per meal based on your plan to encourage more confident meal choices. * Plan ahead with Meal Planning. You can even customize your meal and snack names for more accurate records (Second breakfast, anyone?). * Do high fat breakfasts keep you on track? Learn about your habits with our exclusive personal Insights and Patterns to identify what’s helping (or hindering) your progress. (Lose It! basic is free, but you can upgrade to Premium to unlock awesome additional features. Premium members report 3x the weight loss of free members.) MORE TO LOVE ABOUT LOSE IT! * Supports embodyDNA, powered by Lose It!: personalized, DNA-based insights to help you learn which foods, drinks and activities could activate your weight loss and optimize everyday living. Get your results right in the Lose It! app on your iOS device! * Little team, BIG impact. We’re a small team of under 30 people, working hard every day to help you succeed. * It’s all for you: Lose It!’s mission is to mobilize the world to achieve a healthy weight. * Founded in 2008, Lose It! is headquartered in Boston, MA. It is currently available on many platforms, including iOS, Apple watch and web. Download Lose It! today, and you’ll see how easy it is to get started! http://loseit.com/terms/ Should you choose to purchase a Premium subscription, subscription purchase will be charged to your iTunes account. The subscription will automatically renew within 24 hours before the subscription period ends. Renewal price will be $39.99, unless a discount is specified at time of original purchase. Your subscription and payment information can be managed in your iTunes account settings.




  • The app has lost it’s shine

    By Andie321
    I downloaded this app years ago. It use to do so many things automatically for you. I loved the app and praised it to many people. Now to get many features it promotes you have to pay for them with premium. What a shame.
  • Glad I found it

    By MidloSS
    Very simple to get in the habit. Exactly what I needed. Works well with activity tracker on my iwatch. Glad I found it.
  • Not completely accurate

    By Ringuren
    Because so much content is uploaded by users, there isn’t necessarily an accurate measurement of what you are consuming. For example, a user might input a type of food and fill in the calories, but then they don’t fill in all the other statistics (like protein, fibre, etc.) meaning that insights aren’t right, nor is it accurate if you have daily goals to meet other than calories. On top of that, I have seen many entries by users that aren’t even the correct calories. Side random note: I have also discovered that at least 80% of the users can’t spell “cauliflower.” In the end, I’m disappointed by what I’ve paid for... a service that isn’t actually giving me the information I thought I would get. Fine for the person who wants to generally track their meals and basic calories. Really NOT recommended for someone who is tracking macros or specifics (eg. Fibre, protein, etc.). I personally won’t be renewing my subscription when it’s up.
  • Weight loss

    By mablelean
    Just love this apt so helpful!!!!!
  • Goals

    By lunchroomlady60
    This app has really helped me loose my weight and has helped me reach my weekly goals and eat right as well !! I have recommended this app to several people!!!
  • Updated: Apple Watch app doesn’t work properly

    By bjceee
    Update: after being referred to LoseIt support, I can’t recommend use of the Apple Watch app. “Leigh-Ann” blamed Apple for the fact that their Watch app doesn’t work, and offered no other suggestions. LoseIt, don’t make a bad product and then make excuses that it’s beyond your control that it stinks. Original: There are a ton of features built into the Apple Watch app that don’t work. It can take hours to update after entering food into the iPhone app- if it ever updates at all! I’ve never seen a LoseIt! card show up on any of my Siri watch faces, despite having set it up on all of them. I can’t wait until the day they can make the app work on Apple Watch so I can update my review. LoseIt! Team- in case you’re wondering, this is not my first Apple Watch, I’ve tried it on several, I’ve unpaired my watch, reinstalled the app on the watch, it just doesn’t work. 🤞 hope you can fix!
  • Gamechanger

    By jrw316
    I lost 40lbs over 8 months (with light exercise) and using this app. My father lost 25lbs in 6 months. It took a week to get used to the budget and figure out how to get bonus calories but it kept me motivated.
  • Best weight-loss app I’ve tried

    By Jrs00615
    This app has become my secret weapon. It feels like this is the thing my diet has been missing for so long.
  • Great app

    By DeutscheFrauS
    Needs to add all nutritional content.
  • Friends profiles

    By JY.2468
    I don’t like that I have to go to the website to see my friends profile. That seems silly. I use the app because it makes it easier. I don’t want to have to login into the website every time I want to see how many calories or what meal my friend ate. Pretty disappointed.